Show your business in context
Embed interactive maps and adapt their presentation to your digital experience. Mark branches, service points, or locations of interest so users can understand where to find what they need.
GOOGLE MAPS PLATFORM · LOCATION EXPERIENCES
Companies that dominate the territory dominate the operation.
Google's geospatial intelligence and AI infrastructure for companies that need to decide, operate and grow with planetary-scale precision.
Explore Google Maps ↓
Make finding, choosing, and arriving easier.
A map can support the entire user journey: finding a branch, exploring its surroundings, or choosing how to get there. Servinformación connects these needs with Google Maps Platform capabilities to build location solutions within websites and applications.
- Clear locations across your channels
- Integrated place searches
- Routes connected to the experience
60%reduction in critical incident response timeMinTIC
>334.500producers registered at the time of the caseAGRODAT AI – GOOGLE MAPS
30%reduction in unrecognized-charge costsRappi – Google Maps
Every blind decision has a price.
−32%Logistics cost
+18%Checkout conversion
−47%Inspection time
3×Expansion speed
AI + GOOGLE MAPS
Intelligent agents with a sense of place.
Gemini · Grounding on Maps
Where should I open my next coffee shop in Bogotá to maximize demand and minimize cannibalization?
Chicó Norte area · Location Score 0.87. 14 competitors within a 320 m radius. High foot traffic between 7–10 AM.
Real reviewsLive traffic250M POIs
Help discover the right place
Places lets you search for establishments and look up place information. Combine searches, suggestions, and relevant details to help users choose a location without interrupting their journey within the application.
Connect the destination with the journey
Routes API calculates routes and can incorporate traffic information depending on the configuration. These capabilities support mobility and logistics experiences, from looking up a route to comparing travel times.
INDUSTRIES
Built for the sectors that move the world.
Retail
Places Insights + Nearby Search
Store openings with cannibalization and unbalanced territories → evidence-based expansion with balanced coverage planning.
Logistics
Address Validation + Route Optimization
Expensive last mile and failed deliveries from wrong addresses → −32% cost per stop and SLAs met.
Government
Roads Insights + Street View Insights
Urban planning without live territory data → mobility and infrastructure decisions backed by evidence.
Telecommunications
Compute Routes Matrix + Places
Slow technician dispatch and low network density → skill-based assignment to the nearest technician.
Smart Cities
Street View Insights + Roads
Distributed infrastructure without observability → digital twins of the urban territory.
Banking
Places Insights + Geocoding
Credit risk without a territorial variable → scoring enriched with zone context.
Delivery
Routes + Autocomplete
Inaccurate ETAs and cart abandonment → real-time estimates and higher conversion.
Infrastructure
Street View Insights + Vertex AI
Slow, hazardous manual inspections → digital inventory and proactive maintenance.
Agribusiness
Roads API + Geocoding
Off-road logistics without formal addresses → traceability in rural and remote areas.
THE PLATFORM
The geospatial brain of your operation.
A single enterprise platform that unifies data, maps, AI and analytics so every decision has coordinates, context and real time. Coverage in 220+ countries, latency under 100 ms, live data 24/7.
Visualization & Maps
2D, 3D, Street View and Aerial maps. Control-center interfaces.
Mobility & Routing
Routing, fleet optimization and navigation with live traffic.
Places & Geocoding
250M+ places, validated addresses and bidirectional geocoding.
Geo Analytics
Datasets directly in BigQuery. Insights without GIS teams.
Geospatial AI
Vertex AI, Gemini and Grounding on Google Maps' live knowledge.
STRATEGIC PARTNER
Why Servinformación?
We help organizations turn location into a strategic advantage. We combine regional experience, business knowledge and advanced Google Maps Platform capabilities to optimize operations, improve decision-making and generate measurable results. 20+ years of experience, regional presence across LATAM, Google Cloud Partner, implementing GMP since 2005.
Experience since 2005
Regional pioneers implementing Google Maps Platform in enterprise projects.
LATAM presence
Local teams in Spanish and Portuguese with an enterprise SLA across the region.
Expert team
Architects, analysts and data scientists specialized in geospatial.
Location Intelligence consulting
Design of use cases, analytical models and geospatial architectures.
Google Cloud Partner
BigQuery, Vertex AI, Looker and Gemini connected to your operation.
Questions leaders ask.
Is this just a set of APIs?
No. Google Maps Platform Enterprise is a geospatial intelligence platform: live data, AI, analytics in BigQuery and Google infrastructure. The APIs are the technical surface; the value is in the decisions it enables.
How does it integrate with our current stack?
Native datasets in BigQuery, connectors with Looker, Vertex AI and Gemini, and SDKs for web/mobile. It integrates without replacing your CRM, ERP or data warehouse.
What level of enterprise support is available?
SLA backed by Google Cloud, dedicated support, solutions architects and consultative onboarding by industry.
How is security and privacy guaranteed?
Compliance with Google Cloud standards: ISO, SOC, GDPR, data residency controls and end-to-end encryption.
Can it be piloted before committing?
Yes. We structure pilots per use case lasting 4 to 8 weeks with clear business-impact metrics.
Who is responsible for implementation?
A joint team: your business and data stakeholders, plus our architects certified in Google Cloud and GMP.
Verified caseDIRECTV: from 3 minutes to 30 seconds to check field coverage
"We used to expect the information to load in 3 minutes or more; now it can take about 30 seconds, which matters a lot for our field salespeople."
Jorge Andrés Echeverri Roa · Net Acquisition Manager | Marketing, DIRECTVRead the full case studyYOUR NEXT BIG PROJECT STARTS HERE
Better decisions.
New opportunities.
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