Locate the information
Standardize addresses and assign them a geographic reference with Sitidata and Dataquality. Build a consistent information base before incorporating it into your commercial or logistics processes.
INTELLIGENT LOCATION
Turn territory into business decisions
Optimize routes, validate addresses, analyze markets and manage operations with Servinformación.
Explore Intelligent Location ↓From data to territory
We integrate geographic data, analytics and business knowledge to help you optimize routes, validate addresses, plan expansions and coordinate field operations with greater precision. Servinformación designs and implements the right solution for your operation, connecting your own and external information with geospatial tools, analytical models and specialized services.
- Specialized expertise:in geographic information systems, analytics and territorial data.
- Proprietary products:development capacity to adapt the solution to each organization's real process.
- Full integration:location, cloud, data, artificial intelligence and cybersecurity in a single architecture.
- Consulting support:from diagnosis through operation and continuous improvement.
- +200 clients:trust Servinformación's smart location solutions.
Understand what happens around you
Geomarketing and Infocomercio help explore catchment areas, customers, competitors, and establishments. Observe how an area's potential changes when you combine different analytical variables.
Act on the map
Plan routes with Datarutas and connect experiences through Google Maps. Specialized geospatial solutions address specific needs for integration, visualization, and territorial analysis.
Location with purpose
Location data that answers business questions
A single coordinate says little. When location is related to customers, assets, demand, competition and operating capacity, it becomes useful information for deciding where to act, how to allocate resources and which opportunities to prioritize.
Reduce operational inefficiencies
Plan routes, service areas and field activities with up-to-date information and business criteria.
Improve data quality
Standardize, validate, geolocate and enrich addresses to reduce errors in commercial and logistics processes.
Find growth opportunities
Analyze customers, competitors, points of sale, mobility and environmental variables before expanding or investing.
Monitor the operation
Visualize resources, coverage, progress and indicators on maps that make coordination and decision-making easier.
Our portfolio
Solutions for every territorial decision
We combine proprietary products, data, geospatial platforms and consulting services. The solution can be implemented on its own or integrated with your current systems and processes.
Sitidata
Standardizes, validates, geolocates and enriches addresses and coordinates. Helps reduce incomplete records, failed deliveries and decisions based on inaccurate data.
Datarutas
Plans, monitors and optimizes field resources. Centralizes management in a web control tower and enables execution through mobile devices.
Geomarketing
Relates customers, points of sale, competition and areas of influence to guide campaigns, commercial expansion and market coverage.
Dataquality
Improves the reliability of customer, supplier or asset databases through normalization, validation, geolocation and enrichment processes.
Infocomercio
Provides georeferenced, classified data on commercial establishments to identify opportunities, estimate coverage and understand the channel.
Specialized geospatial solutions
We design viewers, territorial models, geospatial analytics and integrations with platforms such as Google Maps Platform, CARTO and Google Earth Engine when the case requires it.
Where it applies
Use cases
Logistics and distribution
Route optimization, resource allocation, delivery tracking, zone mapping and coverage analysis.
Sales and expansion
Site selection, commercial potential assessment, competitive analysis and territory prioritization.
Marketing
Geographic segmentation, audience definition, mobility analysis and territorial measurement of campaigns.
Data management
Address cleansing, geocoding, demographic enrichment and consolidation of internal and external sources.
Field operations
Visit planning, mobile data capture, activity traceability and supervision through dashboards and maps.
Government and territory
Cadastre, mobility, infrastructure, risk management, observatories and environmental or urban analysis.
How we work
How we build a location solution
01
Diagnosing the decision
We understand the decision you need to improve, the users involved and the success indicators.
02
Data assessment
We assess the quality, coverage and availability of geographic and operational data.
03
Solution design
We design the architecture, analytical model and the most suitable user experience.
04
Integration
We integrate sources, platforms, applications and processes with security controls and data governance.
05
Support and improvement
We support adoption, measure results and adjust the solution as the operation changes.
Frequently asked questions
What is smart location?
It is the use of geographic data, analytics and technology to understand how location influences customers, assets and operations. It helps answer questions like where to open a location, how to reduce travel distances, or which areas offer the greatest potential.
Can I integrate the solution with my current systems?
Yes. We design integrations with CRM, ERP, mobile applications, data sources and analytics platforms according to each organization's architecture and security controls.
Do I need my geographic data organized to get started?
No. The project can start with a quality assessment. Servinformación can normalize, validate, geolocate and enrich the information before building the analyses or applications.
Are the solutions only useful for logistics?
No. They are also used in commercial expansion, marketing, asset management, urban planning, cadastre, risk management, public services and environmental analysis.
YOUR NEXT BIG PROJECT STARTS HERE
Better decisions.
New opportunities.
Do you have a data, cloud, AI or cybersecurity challenge?
Tell us and we'll suggest where to start.