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News, sector analysis and the presence of our technology in media outlets across Latin America.
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News segment from Noticias RCN on the seventh edition of Servinformación's ServiShowcase, where digital ecosystem leaders discussed how generative AI and cybersecurity integration drive business growth and shield against operational risks.
Servinformación Institutional Spokesperson
Watch the TV segmentAccording to Servinformación's sector figures, 5 out of 10 companies in Latin America are implementing smart location and spatial analytics tools to optimize their transportation, distribution and last-mile operations in highly competitive commercial environments.
Omar Huertas (Geointelligence Specialist)
See original publicationInterview with specialist Omar Huertas on freight transport challenges in Ecuador and how spatial location platforms reduce downtime and optimize logistics costs for organizations.
Omar Huertas (Geointelligence Specialist)
Listen to interviewAs part of National Shopkeeper's Day, Servinformación presented an economic snapshot showing that more than 500,000 neighborhood stores sustain close to 40% of national trade and generate 575,000 direct jobs, underscoring their relevance to the socioeconomic fabric.
Mónica Patiño (CEO & Co-founder)
See original publicationAccording to Servinformación's half-year report, sales in the traditional channel fell 1.9% in Colombia despite stable prices. The research identifies shifts in consumer purchase frequency and shopkeepers' supply challenges.
Mónica Patiño (CEO & Co-founder)
See original publicationAn analysis by Servinformación through its ServiPunto platform revealed that neighborhood-store sales contracted 1.9% in the first half of 2025. The study examines household consumption behavior and the role of traditional trade in the face of inflation.
Mónica Patiño (CEO & Co-founder)
See original publicationAs part of its regional consolidation plan, Servinformación introduced its architecture for linking heterogeneous artificial intelligence ecosystems into the Peruvian market, allowing organizations to connect predictive and generative models under a single command center.
Servinformación Regional Team
See original publicationServinformación announced the corporate launch of byCerebro, a platform designed to orchestrate, synchronize and govern multiple autonomous artificial intelligence agents. The solution prevents operational dispersion and drives efficiency in business decision-making.
Servinformación Executive Team
See original publicationRecap of ServiShowcase 7.0 published by ACIS. The event brought together executives and technology specialists to discuss the role of artificial intelligence, the cloud, and cyber-resilience in the 2026 corporate strategic plan.
Servinformación Institutional Spokesperson
See original publicationNews segment from Noticias RCN on the seventh edition of Servinformación's ServiShowcase, where digital ecosystem leaders discussed how generative AI and cybersecurity integration drive business growth and shield against operational risks.
Servinformación Institutional Spokesperson
Watch the TV segmentAgreement between the Agencia Nacional Digital (AND) and Servinformación to implement analytics and AI capabilities in Colombian government agencies, improving data interoperability and agile citizen service.
Víctor Sánchez (Government Sector)
See original publicationA tripartite cooperation agreement focused on proactive cybersecurity solutions built on Google Cloud Security AI, giving medium and large organizations advanced defense and automated incident response.
Servinformación Corporate Team
See original publicationThe Colombian Association of Systems Engineers (ACIS) highlighted the presentation of byCerebro as a technological response to the proliferation of AI agents in corporate organizations, ensuring synergistic integration, data security, and scalability in critical workflows.
Institutional Spokesperson
See original publicationAccording to Servinformación's sector figures, 5 out of 10 companies in Latin America are implementing smart location and spatial analytics tools to optimize their transportation, distribution and last-mile operations in highly competitive commercial environments.
Omar Huertas (Geointelligence Specialist)
See original publicationInterview with specialist Omar Huertas on freight transport challenges in Ecuador and how spatial location platforms reduce downtime and optimize logistics costs for organizations.
Omar Huertas (Geointelligence Specialist)
Listen to interviewMexican publication Real Estate Market covered the expansion of Servinformación's location technology in North America, highlighting the value of geointelligence for navigating road congestion, reducing carbon footprint and boosting distribution centers.
Regional Spokesperson, Mexico
See original publicationCIO Iworld highlighted how Servinformación combines advanced maps, artificial intelligence and predictive algorithms to deliver end-to-end traceability in the supply chains of large corporations across Latin America.
Servinformación Executive Team
See original publicationValora Analitik analyzed Servinformación's DataRutas 2.0 platform, highlighting its impact on cutting operating costs and enabling real-time fleet visibility. The solution incorporates geospatial analytics and artificial intelligence to plan efficient routes.
Omar Huertas (Geointelligence Specialist)
See original publicationAs part of National Shopkeeper's Day, Servinformación presented an economic snapshot showing that more than 500,000 neighborhood stores sustain close to 40% of national trade and generate 575,000 direct jobs, underscoring their relevance to the socioeconomic fabric.
Mónica Patiño (CEO & Co-founder)
See original publicationInfobae reviewed the technical parameters banking platforms in Latin America should adopt to mitigate incidents and cyberattacks, highlighting the proactive security and cloud identity governance approach that Servinformación promotes.
Luis Eduardo Ramírez (Cybersecurity Engineer)
See original publicationAccording to Servinformación's half-year report, sales in the traditional channel fell 1.9% in Colombia despite stable prices. The research identifies shifts in consumer purchase frequency and shopkeepers' supply challenges.
Mónica Patiño (CEO & Co-founder)
See original publicationAs Colombia adopts the Bre-B instant payments system, Servinformación's cybersecurity specialists put forward five essential recommendations for financial institutions, focused on real-time fraud detection and zero-trust architecture.
Luis Eduardo Ramírez (Cybersecurity Engineer)
See original publicationAn analysis by Servinformación through its ServiPunto platform revealed that neighborhood-store sales contracted 1.9% in the first half of 2025. The study examines household consumption behavior and the role of traditional trade in the face of inflation.
Mónica Patiño (CEO & Co-founder)
See original publicationReport on the adoption of intelligent agents in Ecuador's customer-service industry, highlighting operational improvements, reduced wait times and data analytics applied to consumer satisfaction.
Regional Spokesperson, Ecuador
See original publicationA Lima business-outlet feature on the growth of Peru's support industry, driven by advanced cloud technologies and automation tools backed by Servinformación.
Regional Spokesperson, Peru
See original publicationSector analysis on the adoption of virtual agents and language models in contact centers, highlighting how AI boosts complex query resolution and workforce productivity without replacing human talent.
Institutional Spokesperson
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Showing 0 of 10 releases
Call to action and recap of the seventh edition of Servinformación and Google Cloud's flagship technology event, focused on intelligent agents and cyber resilience for 2026.
Servinformación Institutional Spokesperson
Servinformación Institutional Spokesperson
Call to action and recap of the seventh edition of Servinformación and Google Cloud's flagship technology event, focused on intelligent agents and cyber resilience for 2026.
Presentation of Servinformación's own byCerebro platform to govern, connect and synchronize multimodal artificial intelligence agents, ensuring traceability and control in complex corporate processes.
Servinformación Executive Team
Servinformación Executive Team
Bogotá, October 2025 — Servinformación announced the corporate launch of byCerebro, an architecture designed to connect, synchronize and govern multiple autonomous artificial intelligence agents at organizations across Latin America.
The solution addresses the technology fragmentation corporations face when deploying AI models in isolation, offering a unified control tower with observability, data security protocols and real-time workflow allocation.
“byCerebro allows the different intelligent agents within a company to collaborate under clear business rules, ensuring that AI is a verifiable productivity accelerator rather than a source of operational disorder,” noted Servinformación's architecture team.
Regional launch of the DataRutas 2.0 cloud platform, combining a web control tower and machine learning to cut logistics cost overruns by up to 30% in transport and last-mile delivery across Latin America.
Omar Enrique Huertas (Logistics and Routes Lead)
Omar Enrique Huertas (Logistics and Routes Lead)
Bogotá, Lima and Mexico City, September 2025 — Across Latin America, uncertainty about the location and operation of field teams creates inefficient routes and cost overruns. According to the Inter-American Development Bank (IDB), logistics costs in the region can account for up to 30% of a product's value, triple the average in developed countries.
To address this challenge, Servinformación introduced Datarutas 2.0, a cloud solution built on Google Cloud that combines a web control tower, dynamic routing with ServiRoutes and a mobile app for field data capture with ServiForms.
“Five out of ten logistics companies in the region are already using artificial intelligence and geo-referenced data to optimize their processes. With Datarutas 2.0, companies plan, execute and monitor their fleets in real time, cutting fuel spending and raising on-time delivery rates,” said Omar Enrique Huertas Escallón, Logistics and Routes Lead at Servinformación.
Semi-annual analysis based on ServiPunto data showing how more than 500,000 neighborhood stores sustain 40% of the country's trade and generate 575,000 direct jobs amid shrinking household spending.
Mónica Patiño (Holding President / Co-founder)
Mónica Patiño (Holding President / Co-founder)
Semi-annual analysis based on ServiPunto data showing how more than 500,000 neighborhood stores sustain 40% of the country's trade and generate 575,000 direct jobs amid shrinking household spending.
Technical cybersecurity guide to mitigate transaction fraud and credential theft in real-time bank transfers, aimed at technology directors and financial institutions.
Luis Eduardo Ramírez (Cybersecurity Specialist)
Luis Eduardo Ramírez (Cybersecurity Specialist)
Technical cybersecurity guide to mitigate transaction fraud and credential theft in real-time bank transfers, aimed at technology directors and financial institutions.
In partnership with ADRES, Servinformación developed a technology prototype to streamline the audit of more than 80 million medical invoices a year, improving the traceability of public funds through advanced analytics.
Jasmith Tamayo (Government Manager)
Jasmith Tamayo (Government Manager)
In partnership with ADRES, Servinformación developed a technology prototype to streamline the audit of more than 80 million medical invoices a year, improving the traceability of public funds through advanced analytics.
Specialized analysis of digital vulnerabilities at multi-Latin American companies, recommending identity governance, multi-factor authentication and automated response models on Google Cloud Security.
Luis Eduardo Ramírez (Cybersecurity Engineer)
Luis Eduardo Ramírez (Cybersecurity Engineer)
Specialized analysis of digital vulnerabilities at multi-Latin American companies, recommending identity governance, multi-factor authentication and automated response models on Google Cloud Security.
With a 400% uptick in Mexico and an $11 million pipeline in Brazil, Servinformación consolidated its position as a leading Google Cloud partner in analytics, geospatial intelligence and GenAI.
Manuel Peláez (CEO)
Manuel Peláez (CEO)
With a 400% uptick in Mexico and an $11 million pipeline in Brazil, Servinformación consolidated its position as a leading Google Cloud partner in analytics, geospatial intelligence and GenAI.
After leading the Location Intelligence vice presidency for 13 years at the company, engineer Manuel Peláez took over as general director of Servinformación. Mónica Patiño became President of the Holding.
Manuel Peláez (CEO) / Mónica Patiño (Holding President)
Manuel Peláez (CEO) / Mónica Patiño (Holding President)
Bogotá, February 2025 — Servinformación, a leading company in smart geolocation and data analytics in Latin America, announces the appointment of Manuel Peláez as the organization's new CEO. Peláez, an Industrial Engineer with a Master's degree from Universidad de los Andes, has more than 13 years of experience at the company, having served as Innovation Manager and Vice President of Location Intelligence.
Throughout his career, Peláez led the development of tools such as DataRutas, SitiData and ServiPunto, while also strengthening the company's regional strategic alliance with Google Cloud. This appointment coincides with the institutional transition in which Mónica Patiño takes over as President of the Holding after 25 years leading the company.
“I take on this leadership with a commitment to accelerate the adoption of generative artificial intelligence, advanced analytics and Google Cloud solutions across the region, ensuring every implementation translates into business profitability and socioeconomic development,” said Manuel Peláez.
Servinformación announced the rollout of Contact Center as a Service (CCaaS) solutions based on Google Cloud, optimizing omnichannel service and integrating AI copilots that boost productivity without replacing human talent.
Mauricio Velásquez (Senior Consultant) / Natalia Castaño
Mauricio Velásquez (Senior Consultant) / Natalia Castaño
Servinformación announced the rollout of Contact Center as a Service (CCaaS) solutions based on Google Cloud, optimizing omnichannel service and integrating AI copilots that boost productivity without replacing human talent.
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