Manual field operations
Extremely costly, slow and difficult to audit.
SMART LOCATION · GIS OPERATIONS
Intelligence territorial for every stage of the census
Get to know the establishments that make up your market. Infocomercio brings together georeferenced information classified by business type to identify opportunities, understand the commercial presence in an area, and support distribution, prospecting, and marketing strategies.
Explore Infocomercio ↓From walking a city block to the market overview.
A business database gains value when it shows where businesses are located and their characteristics. Infocomercio starts with field data collection to build a spatial view of establishments such as pharmacies, stationery stores, or hair salons, depending on the census scope.
- Located and classified establishments
- Prospecting with territorial context
- Better-informed commercial coverage
Products in this Unit
Challenge
Commercial blind spot
Facing the 76.7% of informal microbusinesses that traditional maps leave out.
Outdated cadastral data
Critical decisions based on incomplete or self-reported data.
Impact
Up to a 40% operational field overcost and inefficiency in expansion or oversight plans.
Solution
Digital Territorial Census
A 100% digital territorial census that combines AI vision on satellite and street imagery to deliver clean, structured data. It is the only solution that backs every property with visual façade evidence and an auditable confidence level. It automates the physical and commercial inspection of the market using artificial intelligence applied to street and satellite imagery.
Economic
An average 40% reduction in the operational costs of physical field inspection.
Operational
Identification and classification of informal commerce through OCR of facade signage.
Technical
Fast ingestion into existing GIS systems through native APIs, GeoJSON or CSV files.
Differentiators
~90% accuracy
in variable extraction against the façade image analyzed.
6M m² of new construction per year
mapped in high-density LATAM markets.
Servinformación expertise
Advanced machine learning and AI vision models.
Informal economy detection
Visibility into businesses invisible to traditional competitors.
Strategic alliance
Google Cloud's #1 Premium Partner in geointelligence and location in LATAM.
Product
Infocomercio holds georeferenced information on commercial establishments in Colombia, covering more than 6 market variables.
Infocomercio is the census of commercial establishments carried out in Colombia, generating georeferenced information classified by place type. It helps locate new opportunities and design marketing strategies drawing on more than 6 market variables to grow company sales.
Benefits
- 100% of establishments censused
- 125 classes of establishments
- 19 municipalities
- Human mobility data
- Custom apps
- Migratory flow data
How it works
It works through mobile devices: location and characteristics of commercial establishments (stationery shops, pharmacies, hair salons and other distribution channels) are collected block by block. Once the census begins, geographic information is gathered that allows the sites of interest to be located spatially.
Point-of-sale auditing
Trade360 by Infocomercio: geospatial intelligence and computer vision for precise point-of-sale auditing.
Geocenso
Collection
We turn field data collection into precise intelligence to plan your business's growth.
Observe commerce in the field
Mobile device capture records the location and characteristics of establishments, block by block. This information enables the physical identification of sites of interest and forms the territorial foundation of the study.
Organize the commercial landscape
Establishments are classified by type to make the market easier to understand. Examine where certain businesses are concentrated and relate their presence to the areas your company serves.
Prioritize commercial action
Use information to explore prospects, study competitors, or review distribution opportunities. Define the territory and relevant categories first so the census addresses a specific need.
YOUR NEXT BIG PROJECT STARTS HERE
Better decisions.
New opportunities.
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