The project
Línea Directa, a Colombian company that began as a university project with 30 employees, now has more than 2780 employees and five brands. It distributes its fashion products nationwide and stands out for its commitment to quality and professionalism in garment manufacturing.
We achieved our goals by using Google's cloud resources. Centralizing our data has allowed us to add value to our catalog sales, accelerate our operations, and understand our customers and employees. It has enabled us to develop strategic reports, which in turn improve effective and efficient decision-making. Juan Fernando Gamboa Urrego, Information Technology Manager, Línea Directa
The challenge
Línea Directa develops products for different brands and has multiple distribution channels, generating large volumes of information and transactions across different information systems. It needs a strategy for data centralization, security, and computing capacity to process and make use of its data.
The solution
Línea Directa and Servinformación worked together to develop a centralized “Data Lake” data strategy, using services such as VPN, Data Fusión, Dataproc, Bigquery, and Cloud Storage, among others. This ensured a secure, reliable platform, allowing Línea Directa to manage cloud services efficiently with expert support available 24 hours a day.
Project results
Línea Directa gained significant benefits by centralizing information silos, making a single source of truth available for its data across business areas, and enabling real-time access for better decision-making. It also accelerated product development through real-time data availability and implemented marketing strategies for promotion.
