Intelligent Location
Opening a branch where 'there seems to be demand' is an expensive bet. With Geomarketing and Infocomercio we cross density, purchasing power and competition to decide with territorial data.
INDUSTRIES · FINANCIAL SERVICES
Financial services
Where to open the next branch, how to catch fraud in time and how to maintain regulatory compliance. Location, cloud and artificial intelligence applied to the financial sector.
Explore Financial services ↓Deciding in financial services, with data from the territory and the customer
Expanding the service network, protecting customer data and catching fraud in time are decisions that shouldn't be made separately. Crossing that data is what allows them to be made with information instead of intuition.
- Geomarketing and Infocomercio for network expansion
- Google Cloud for operations without downtime
- Gemini Enterprise and Vertex AI against fraud
- Regulatory compliance for the financial sector
Industry challenges
The challenge in financial services
Branch location based on intuition: opening where it "looks good" leaves the branch generating 30% less than average three years later.
Fraud not caught in time: a fraudulent transaction is discovered only after the money has already left.
Manual SARLAFT compliance: manually screening thousands of customers guarantees errors and regulatory penalties.
Customer data at risk: a breach exposes balances, investments and net worth, bringing regulatory fines and lawsuits.
Legacy systems don't scale: the banking core saturates at traffic peaks, and an outage costs millions per hour.
Generic experience versus fintech competitors: without personalization or data-driven offers, younger customers move to more agile platforms.
Cloud and Infrastructure
A system that goes down during a transaction spike costs far more than a well-run migration. We move operations to Google Cloud so they scale without interruptions and with centralized data.
Artificial Intelligence
Fraud that isn't caught in time has already caused the loss. With Gemini Enterprise and Vertex AI, transactions are analyzed in real time and much of regulatory verification is automated.
Cybersecurity
Customers' financial data is one of the most sought-after targets. We audit vulnerabilities and put the sector's regulatory compliance in order to protect that information.
How we solve it
How we solve Financial Services: The 4 connected pillars
Four connected fronts: where to expand your network, how solid your infrastructure is at peak times, how fast you detect fraud, and how protected your customers' data is.
01
Intelligent location
Where to open your next branch
Locating a branch or ATM is a decision that affects profitability for 10 to 15 years: we cross-reference population density, purchasing power and competition before you invest.
- Map of real demand by area: density, purchasing power and banking competition
- Customer segmentation by area to decide which products to offer at each branch
- Identification of underbanked areas with high expansion potential
Specific solutions
✅ Profitable openings from year one and 60% less risk of poor location.
02
Cloud and infrastructure
A banking core that doesn't go down at peak times
A critical financial system cannot fail: we migrate it to Google Cloud with bank-grade availability and PCI-DSS compliance.
- 99.99% availability with automatic failover between zones if a region fails
- Automatic scaling during transaction peaks with no manual intervention
- Data encryption in transit and at rest with certified PCI-DSS compliance
Services
✅ 99.99% availability and up to 50% lower infrastructure costs.
03
Artificial intelligence
Fraud detection and SARLAFT compliance
AI analyzes every transaction in under a second and automatically screens each customer against SARLAFT regulatory lists.
- Real-time fraud detection by spending pattern, geolocation and behavior
- Automatic PEP and income-source verification for SARLAFT compliance
- Personalized credit and investment offers based on each customer's profile
AI solutions
✅ Fraud caught before it causes a loss, and SARLAFT compliance without manual work.
04
Cybersecurity
Protected financial data
Your customers' information — balances, investments, net worth — demands the highest level of protection and PCI-DSS and GDPR/LGPD compliance.
- PCI-DSS audit and certification for secure payment processing
- Documented GDPR and LGPD compliance for customers' personal data
- Disaster recovery with under 15 minutes of downtime
Protection
✅ Zero security breaches and disaster recovery in under 15 minutes.
Success stories in Financial services
View all case studies
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